{"id":14876,"date":"2021-07-06T07:32:19","date_gmt":"2021-07-06T07:32:19","guid":{"rendered":"https:\/\/nnt.nl\/?p=14876"},"modified":"2021-07-06T07:33:23","modified_gmt":"2021-07-06T07:33:23","slug":"interview","status":"publish","type":"post","link":"https:\/\/nitehotel.nite.nl\/en\/interview\/","title":{"rendered":"Interview with Martijn Halie"},"content":{"rendered":"<p><i><span data-contrast=\"none\">&#8220;The NITE Hotel is not a corona project, a temporary substitute for real theater, but an enduring new art form that brings with it many new possibilities.&#8221;<\/span><\/i><span data-ccp-props=\"{&quot;335559685&quot;:708}\">\u00a0<\/span><!--more--><\/p>\n<p><b><span data-contrast=\"auto\">Less than six weeks after the Netherlands went on lockdown for the first time because of the coronavirus, Noord\u00a0Nederlands\u00a0Toneel\u00a0and Club Guy &amp; Roni opened the NITE Hotel: a revolutionary 3-dimensional digital platform for experiencing theater online in a virtual environment.\u00a0The NITE Hotel, which can accommodate many thousands of visitors simultaneously, was nominated for the Dutch Marketing Awards 2021 in the Marketing Transformer of the Year category. Both the interior and interface of the NITE Hotel were designed by online experience designer and art director Martijn Halie.\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<div class=\"video-media\"><iframe loading=\"lazy\" title=\"NITE Hotel - interview met Martijn Halie\" src=\"https:\/\/player.vimeo.com\/video\/568935487?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div>\n<h5><b><span data-contrast=\"auto\">I assumed\u00a0that you\u00a0followed\u00a0art school\u00a0but on your\u00a0LinkedIn\u00a0I saw that you studied law&#8230;?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">Yes, but\u00a0I\u00a0didn&#8217;t finish it in the end. I moved to Amsterdam and enrolled in the study, but then\u00a0mostly\u00a0continued with graphic design and website design\u00a0&amp;\u00a0development. I had been doing that since high school, when almost no one was doing that. I taught myself everything. Where others were playing games, I was learning.\u00a0Every day: Photoshop, HTML,\u00a0Javascript, 3D, photography. I had to ask permission to start a company, because I was not 18\u00a0yet. Since then,\u00a0I have been working for a\u00a0variety\u00a0of cultural and commercial organizations.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">On your website I read: if you identify with\u00a0<\/span><\/b><b><i><span data-contrast=\"auto\">meaningful awesomeness,<\/span><\/i><\/b><b><span data-contrast=\"auto\">\u00a0call me. I understand the match with Guy Weizman, because that is also how you\u00a0could describe his performances. How long have you been working together?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">Since\u00a0around\u00a02012. After some small things\u00a0via\u00a0the NNT,\u00a0<\/span><i><span data-contrast=\"auto\">Naked Lunch<\/span><\/i><span data-contrast=\"auto\">\u00a0was the first poster I designed for Club Guy &amp; Roni. When Guy became artistic director of the NNT in 2016 he took me on again.\u00a0&#8216;I\u00a0simply\u00a0want Halie,&#8217; he said. The images I create are often over the top, with bold colors and the Club&#8217;s\u00a0\u2018outrageous styling\u2019. They flow from the creator&#8217;s initial artistic ideas at an early stage, long before the process of creating the show begins. Sometimes the image no longer has much to do with the final performance and\u00a0is therefore superfluous,\u00a0but that&#8217;s okay, because it&#8217;s part of the creative process.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">In March 2020 a lockdown\u00a0was put in place\u00a0and less than six weeks later there was the NITE Hotel. How did that work out?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">That lockdown was a terrible blow to Guy, and to the entire cast and crew. Everything and everyone\u00a0was\u00a0literally ready on stage for the premiere of\u00a0<\/span><i><span data-contrast=\"auto\">Before\/After<\/span><\/i><span data-contrast=\"auto\">, when suddenly the theater had to close. I wasn&#8217;t there, but I saw the footage:\u00a0Guy\u2019s reaction\u00a0went to the marrow.\u00a0After a few days he called me and said: &#8216;I have an idea. I still want a premiere, online, but not just as a stream. Can we make a digital theater hotel in one month?&#8217; He thought: if there are no theaters open to\u00a0display\u00a0my shows, I&#8217;ll build one myself. I said, &#8216;Yes, you can, but only if I can do it\u00a0using\u00a0Slash2,\u00a0because I\u2019m going to\u00a0need the\u00a0absolute\u00a0best people.&#8217;\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I immediately started creating a technical format and design. Not a flat website, but a 3D environment;\u00a0with\u00a0depth you can present things in a different way than on a flat surface. There had to be multiple spaces to show different works and the possibility to talk with other visitors afterwards. This was particularly important to Guy: that you could do it together. In search of\u00a0\u2018new togetherness\u2019. Going to the theater is a social event; how can you translate that feeling\u00a0into\u00a0a\u00a0digital\u00a0setting? Guy saw my design and said, &#8216;Awesome, go\u00a0ahead.&#8217;\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So,\u00a0then we started immediately; we had three weeks left\u00a0by then.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">Why did it have to happen so fast?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">There was a rumor that the measures\u00a0would soon be\u00a0eased. If we wanted to do this, it had to be done as soon as possible, not when the theaters were open again. Guy had been toying with the idea of adding &#8216;digital&#8217; to his\u00a0&#8216;interdisciplinarity&#8217;\u00a0for a long time. Now suddenly there was\u00a0a necessity\u00a0and the space to do it. If you want to introduce something new, which people aren\u2019t\u00a0used to, you normally have to create a demand first.\u00a0However,\u00a0because of the lockdown, that demand suddenly\u00a0appeared: everyone was bored at home and felt the need to do more things online (together). This was the moment,\u00a0and Guy acted on it very quickly.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">How do you start something that has never been done before?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">It went something like this: I came up with something and did research, I made a quick demo and then we started building it together with Slash2. If during testing it turned out that something didn&#8217;t work the way we hoped or thought it would, we had to start over. It&#8217;s very complex to make things simple. We were all working\u00a0at the top of our game. It was a rush, very stressful, but also fantastic, to work with some amazing people to build something that doesn&#8217;t exist yet, that others say is impossible.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We combined multiple techniques and standard platforms that are not meant to work with\u00a0together and certainly not in 3D. That&#8217;s very exciting. If you adjust something somewhere, everything can\u00a0fall apart out of nowhere. It also makes a real difference whether you build something for fifty people or ten thousand. First of all, the system has to be able to handle a lot of visitors at once, but also: you can&#8217;t afford for something not to work, because that means ten thousand people are disappointed.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">But it worked!<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">Yes, at the end of April 2020, the first version of the NITE Hotel was a reality. And it worked flawlessly. More than 15,000 people from all over the world visited the online theater during the opening week\u00a0<\/span><i><span data-contrast=\"auto\">Night\u00a0Nites<\/span><\/i><span data-contrast=\"auto\">. We were on constant\u00a0standby but\u00a0didn&#8217;t really need to adjust anything during that week, every night it\u00a0just\u00a0worked. On April 30 there were 4500 people watching Before\/After. Amazing.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In the meantime, of course, we had gotten new ideas and figured out how to make it even better and more beautiful, especially regarding\u00a0the\u00a0upcoming performance\u00a0<\/span><i><span data-contrast=\"auto\">Swan Lake<\/span><\/i><span data-contrast=\"auto\">. So,\u00a0we started making a second version, with advanced features that would allow us to add and keep adding more interactions. Technically speaking, we customized the management layer; we replaced large parts of the\u00a0open-source\u00a0code from the first version with our own dedicated code.\u00a0There is now an extremely heavy core running underneath.\u00a0What is particularly special about our platform is that you can experience the 3D experience with a normal web browser, without having to download and install\u00a0specific\u00a0software first. And we can now create these experiences very quickly.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">What was the difference for the visitor?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">In Swan Lake you could move in all directions, like in a game. No longer just to the left and right and front and back. What you could do in a given environment was expanded\u00a0extremely\u00a0in the second version. Also, at Swan Lake you could see your fellow audience members, in the form of fireflies.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The NITE Hotel is a platform to display digital art, but it is\u00a0in\u00a0itself an art form. The design requires technical decisions, but also artistic ones: if you put a video somewhere, how do you want people to\u00a0view it? Fullscreen or not? Does the video turn on automatically or does it require pressing a button first? Sometimes the intention is to also see a part of another screen, so that the audience knows that there is more to see. And how do you let visitors navigate through the environment as naturally as possible, without using text? Because people don&#8217;t read well and, besides, it&#8217;s ugly, like signs in a museum.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">Suddenly, the entire world\u00a0of theater\u00a0was looking at Groningen. What makes\u00a0the NITE Hotel so unique? What\u00a0were\u00a0you\u00a0able to\u00a0do that\u00a0apparently\u00a0no one else could?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">It was the combination of the right people. The\u00a0craziness\u00a0of Guy, who never lets the idea\u00a0of something being\u00a0impossible stop him. And the fact that Slash2 had time: there are many good programmers, but few are so\u00a0all-round\u00a0and at the same time specialized\u00a0enough\u00a0that they can do something like this. And my years of experience with the internet and the fact that I know the NNT well. Without the input of the artistic\u00a0team,\u00a0it wouldn&#8217;t have worked either. All the circumstances were\u00a0favorable.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There are other parties who have also created an online environment, but not in this way, where you really\u00a0set foot in\u00a0another world, with its own rules. By the way, we don&#8217;t keep it to ourselves: the NITE Hotel is a social model and\u00a0&#8216;for rent&#8217;\u00a0as such. We have facilitated the exhibition\u00a0<\/span><i><span data-contrast=\"auto\">(Im)possible Bodies<\/span><\/i><span data-contrast=\"auto\">, the MMETA Young Talent Awards, and also\u00a0ArtEZ\u00a0Zwolle and\u00a0Korzo\u00a0Den Haag make use of our infrastructure and knowledge, in their own virtual environment.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">What has the adventure brought you personally so far?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">All the things I like have come together; it tickles my\u00a0inner nerd\u00a0and my love for design and my love for art. I suddenly have the same feeling as when I first started making websites; that you are doing something special, that you are on the threshold of a new period in which new things are made and in which people look at things differently. Crossing\u00a0boundaries, discovering new art forms. Guy and I\u00a0are also alike in that aspect. Not repeating yourself too much, but always\u00a0looking for new\u00a0ways.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">How do you see the future of the NITE Hotel?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">The internet is never finished, and that goes for the NITE Hotel\u00a0as well; every time new work is created, I design new things and we come up with new solutions. We&#8217;ve made a list of what we still want. That list is getting longer\u00a0yet. Everything is new and never done before; we don&#8217;t work according to a schedule or a format, but constantly ad hoc. It is a challenging ongoing process.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The NITE Hotel is not a corona project, a temporary substitute for real theater, but a permanent new art form that brings with it\u202fmany new possibilities. It gives artists a stage to present their work to audiences from all over the world, including audiences who do not regularly set foot in a theater. It was a providential view from Guy, that the Internet can play an important role in reaching new, international and inclusive audiences.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong><em>Interview: Yvon van Apeldoorn\u00a0<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The NITE Hotel is not a corona project, a temporary substitute for real theater, but an enduring new art form that brings with it many new possibilities.&#8221;\u00a0<\/p>\n","protected":false},"author":7,"featured_media":14893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,20],"tags":[],"domain":[4,8,11],"class_list":["post-14876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feed-en","category-stories-en","domain-__nnt","domain-nite","domain-clubguyandroni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.7 (Yoast SEO v20.7) - 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